An interview with Ed Felten, director of the Princeton’s Center for Information Technology Policy, on a “Do Not Track” system for web browsers aired recently on NPR.
Felten, who is currently on leave as chief technologist for the Federal Trade Commission and a member of the Do Not Track working group, called on advertisers to voluntarily be “more polite” when tracking web activity of users.
“The advertiser tries to inject tracking on the user’s computer, and the user tries to engage in technical blocking measures,” Felten said. “That kind of arms race is really not good for anybody.”
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